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Privacy Policy

Last updated: August 11, 2026

Little Blue Lemon Inc., operating as Little Blue Lemon, respects your privacy and is committed to responsibly handling the personal information, photographs, video footage and other materials entrusted to us.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you:

  • Visit www.littlebluelemon.com

  • View or interact with our advertisements

  • Submit an inquiry or contact form

  • Request wedding photography or videography information

  • Book an engagement session, wedding or other photography or video service

  • Participate in a photography session or wedding-day production

  • Receive or access an online gallery

  • Communicate with us by email, telephone, text message, social media or another platform

  • Otherwise interact with Little Blue Lemon

This Privacy Policy applies to information collected through our website, digital advertising, inquiry forms, social-media platforms, client communications and photography or videography services.

1. Who We Are

Little Blue Lemon is a wedding photography and videography studio based in Toronto, Ontario, serving couples throughout the Greater Toronto Area and beyond.

Little Blue Lemon is operated by:

Little Blue Lemon Inc.
Toronto, Ontario, Canada
Email: info@littlebluelemon.com

For privacy questions or concerns, you may contact us using the information above.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Contact and Identity Information

We may collect:

  • First and last name

  • Email address

  • Telephone number

  • Mailing or billing address

  • Social-media profile or account information

  • Names of your partner, family members, wedding-party members or other participants where relevant to your wedding

Wedding and Inquiry Information

We may collect information concerning your wedding or photography and videography services, including:

  • Wedding date

  • Engagement-session date

  • Ceremony and reception locations

  • Getting-ready locations

  • Wedding venue

  • Guest count

  • Wedding-party information

  • Photography and videography preferences

  • Wedding schedule and timeline

  • Cultural, religious or family traditions relevant to photography or filming

  • Requested family photographs or groupings

  • Creative preferences and inspiration

  • Budget information

  • Package or service preferences

  • Information contained in questionnaires, consultations, timelines, shot lists, emails, telephone calls and other communications

Transaction and Booking Information

We may collect:

  • Proposal and contract information

  • Package and service selections

  • Invoice and payment records

  • Payment status

  • Transaction history

  • Booking and cancellation information

  • Tax and accounting information

Payment-card information may be processed directly by third-party payment providers. Little Blue Lemon may not receive or retain full payment-card details.

Photography, Video and Creative Content

As part of our services, we may create, collect, receive, edit, store and process:

  • Engagement photographs

  • Wedding photographs

  • Raw and edited video footage

  • Wedding films

  • Audio recordings

  • Speeches and interviews

  • Names, voices, likenesses and appearances

  • Family photographs

  • Wedding-party photographs

  • Guest photographs and video footage

  • Behind-the-scenes content

  • Venue and décor photographs

  • Details such as invitations, rings, clothing, flowers and personal items

  • Social-media content

  • Testimonials and reviews

  • Galleries, albums, slideshows and other finished products

  • Raw files, working files and archival copies

Photographs and video may include wedding guests or other individuals who are not direct clients of Little Blue Lemon.

Website, Advertising and Technical Information

When you visit our website or interact with our online advertising, we or our technology providers may collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Device identifiers

  • Approximate geographic location

  • Referring website or advertisement

  • Pages viewed

  • Links or buttons clicked

  • Time spent on pages

  • Website navigation activity

  • Forms started or submitted

  • Advertisement impressions and clicks

  • Advertising conversions

  • Cookie and pixel identifiers

  • Information about whether you have previously visited our website

  • Information used to measure or improve advertising performance

Marketing and Consent Information

We may also collect:

  • Marketing preferences

  • Newsletter or email preferences

  • Cookie-consent selections

  • Records of consent

  • Unsubscribe requests

  • Advertising-interaction information

Please do not provide highly sensitive or unnecessary personal information through a general website or advertising inquiry form.

3. How We Collect Personal Information

We may collect personal information directly from you:

  • When you complete an inquiry or contact form

  • When you complete a Facebook or Instagram lead form

  • When you contact us by email, telephone, text message or social media

  • During a wedding consultation

  • When you request pricing, a proposal or availability

  • When you sign a photography or videography agreement

  • When you complete a wedding questionnaire or timeline

  • When you participate in an engagement session or wedding

  • When you order photographs, albums or other products

  • When you make a payment

  • When you submit a testimonial or review

  • When you provide consent or another authorization

We may also collect information automatically through:

  • Cookies

  • Pixels

  • Tags

  • Scripts

  • Analytics tools

  • Advertising tools

  • Local storage

  • Server logs

  • Similar tracking technologies

We may receive information from:

  • Meta Platforms, including Facebook and Instagram

  • Google

  • Wix or other website-service providers

  • Wedding planners

  • Venues

  • Other wedding vendors

  • Your partner or another person involved in your wedding

  • A family member who contacts us on your behalf

  • Referral partners

  • Publicly available sources

  • Social-media platforms where permitted by law

4. How We Use Personal Information

We may collect, use and process personal information for the following purposes.

Wedding Inquiries and Bookings

We may use information to:

  • Respond to wedding photography or videography inquiries

  • Confirm availability

  • Provide pricing and package information

  • Prepare proposals and recommendations

  • Schedule consultations

  • Prepare contracts

  • Process bookings and retainers

  • Communicate with couples throughout the planning process

Providing Photography and Videography Services

We may use information to:

  • Plan engagement sessions and wedding-day coverage

  • Develop photography or video timelines

  • Coordinate with venues, planners and other vendors

  • Plan family photographs and wedding-party photographs

  • Photograph and film weddings and related events

  • Edit photographs and video

  • Create wedding films

  • Design albums

  • Deliver online galleries

  • Provide downloads, prints and other products

  • Manage revisions and client requests

  • Archive photographs and footage

Business Administration

We may use information to:

  • Process invoices and payments

  • Maintain accounting and tax records

  • Manage contracts and client relationships

  • Maintain insurance records

  • Protect against fraud or misuse

  • Resolve disputes

  • Enforce agreements

  • Comply with legal and regulatory obligations

Website and Service Improvement

We may use information to:

  • Operate and secure our website

  • Understand how visitors use our website

  • Determine which pages or services are most useful

  • Improve our website and client experience

  • Measure the performance of inquiry forms

  • Evaluate advertising campaigns

  • Diagnose technical issues

Advertising and Marketing

Subject to applicable law and consent requirements, we may use information to:

  • Measure advertising performance

  • Determine whether an advertisement resulted in an inquiry or booking

  • Understand which advertisements or pages are most relevant to visitors

  • Retarget or remarket to previous website visitors

  • Create or measure advertising audiences

  • Create Custom Audiences or similar audiences

  • Create Lookalike or modeled audiences

  • Exclude existing clients from certain campaigns

  • Deliver advertisements to people who may be interested in wedding photography or videography

  • Improve or personalize advertisements

  • Send promotional communications where permitted by law

We will not use personal information for a materially different purpose without obtaining additional consent where required.

5. Meta Advertising, Meta Pixel and Meta Business Tools

We use or may use advertising and business tools provided by Meta Platforms, Inc. and its affiliated companies.

These may include:

  • Meta Pixel

  • Meta Conversions API

  • Meta Ads Manager

  • Facebook advertising

  • Instagram advertising

  • Facebook and Instagram lead forms

  • Custom Audiences

  • Lookalike Audiences

  • Conversion tracking

  • Other Meta advertising, analytics and measurement tools

Information Collected Through Meta Advertisements

If you view, click or respond to a Little Blue Lemon advertisement on Facebook or Instagram, Meta may provide us with information such as:

  • Which advertisement or campaign you interacted with

  • Whether you clicked the advertisement

  • Whether you submitted a lead form

  • Information you entered into the form

  • Your name

  • Email address

  • Telephone number

  • Wedding date

  • Wedding venue or location

  • Photography or videography preferences

  • Other information you voluntarily submit

  • Campaign and attribution information

Information submitted through Facebook or Instagram lead forms may be processed by both Meta and Little Blue Lemon.

Meta handles information according to its own privacy policies, advertising settings and terms.

Information Shared Through Meta Business Tools

Where Meta Business Tools are active, Meta may collect or receive information concerning:

  • Visits to our website

  • Pages viewed

  • Forms started or submitted

  • Buttons or links clicked

  • Advertising conversions

  • Browser and device information

  • IP address

  • Cookie or pixel identifiers

  • Other website activity

Where configured, information such as an email address or telephone number may be transformed or hashed before being transmitted to Meta for advertising measurement, matching or audience-building purposes.

Meta may use information it receives to:

  • Match website activity with Meta accounts

  • Measure advertising performance

  • Attribute inquiries and bookings

  • Create campaign reports

  • Build or measure advertising audiences

  • Deliver or personalize advertising

  • Improve and secure Meta services

Custom Audiences

Where permitted by law, Little Blue Lemon may provide selected customer or prospective-client information to Meta to create or manage Custom Audiences.

This may involve transmitting information such as:

  • Email addresses

  • Telephone numbers

This information may be hashed before being uploaded.

Custom Audiences may be used to:

  • Advertise to people who have previously interacted with Little Blue Lemon

  • Exclude existing clients from certain advertisements

  • Reach similar audiences

  • Measure advertising performance

We do not intentionally provide wedding photographs, wedding videos, private client galleries, payment-card details or sensitive personal information to Meta for Custom Audience matching.

6. Cookies, Analytics and Similar Technologies

Our website may use cookies, pixels, tags, scripts, local storage, server logs and related technologies.

Essential Technologies

Essential technologies may support:

  • Website security

  • Website functionality

  • Contact forms

  • Accessibility

  • Fraud prevention

  • Storage of cookie preferences

Analytics Technologies

Analytics technologies may help us understand:

  • How visitors find our website

  • Which pages they view

  • How long they remain on the site

  • How they navigate the website

  • Which services generate inquiries

  • How our website can be improved

Advertising Technologies

Advertising technologies may be used to:

  • Measure advertising impressions and clicks

  • Track inquiries and conversions

  • Attribute inquiries or bookings to advertising campaigns

  • Retarget website visitors

  • Create or measure advertising audiences

  • Limit advertisement frequency

  • Deliver more relevant advertisements

We may use services including:

  • Meta Pixel

  • Meta Business Tools

  • Google Analytics

  • Google Ads

  • Wix analytics

  • Wix marketing tools

  • Other website, advertising, gallery, scheduling or client-management technologies

The services and technologies we use may change from time to time.

Where required by applicable law, non-essential analytics and advertising technologies will be activated only after you make an appropriate consent choice.

7. Managing Cookies and Advertising Preferences

You may manage available cookie preferences through the cookie banner or preference tool on our website.

You may also:

  • Reject non-essential cookies

  • Withdraw previously provided cookie consent

  • Block or delete cookies through your browser

  • Use browser tracking-prevention features

  • Adjust Facebook and Instagram advertising preferences

  • Adjust Google advertising settings

Blocking or rejecting certain cookies may affect some website features, but declining advertising cookies should not prevent you from viewing our general website content.

8. Consent

We obtain consent to collect, use and disclose personal information where required by applicable law.

Consent may be express or implied depending on:

  • The sensitivity of the information

  • The reason it is being collected

  • The reasonable expectations of the individual

  • Whether the information is necessary to provide the requested service

You may withdraw consent at any time, subject to contractual or legal restrictions and reasonable notice.

Withdrawal of consent may affect our ability to provide or complete certain services.

For privacy or consent questions, contact:

info@littlebluelemon.com

9. Marketing Communications

We may send promotional emails, wedding-planning information, offers, follow-up messages or other commercial communications where permitted by law.

You may unsubscribe by:

  • Using an unsubscribe link contained in the message

  • Replying and requesting removal

  • Contacting us directly

Even after you unsubscribe from promotional communications, we may continue to send communications necessary for:

  • An active inquiry

  • A requested proposal

  • Your wedding booking

  • Scheduling

  • Contracts

  • Payments

  • Engagement sessions

  • Wedding-day planning

  • Delivery of photographs or films

  • Albums or products

  • Other client-service matters

10. Wedding Photography, Video and Creative Content

Photography and videography are central to Little Blue Lemon’s services.

As part of providing those services, we may create, receive, edit, store and deliver:

  • Engagement photographs

  • Wedding photographs

  • Wedding films

  • Raw and edited video footage

  • Audio recordings

  • Speeches

  • Interviews

  • Testimonials

  • Names

  • Voices

  • Likenesses

  • Guest and family images

  • Wedding-party photographs

  • Venue and detail photographs

  • Behind-the-scenes content

  • Other creative or production materials

These materials may contain identifiable individuals and may therefore also constitute personal information.

Copyright and Ownership

Copyright ownership, intellectual-property rights, client usage rights, publication rights, licensing, confidentiality and promotional permissions are governed by the applicable:

  • Wedding photography agreement

  • Videography agreement

  • Client service agreement

  • Model or appearance release

  • Licence

  • Venue or property release

  • Other written agreement or authorization

Unless otherwise agreed in writing, Little Blue Lemon retains the copyright and ownership rights in the photographs, video footage, audio recordings, edits, wedding films and other creative work we produce.

Being photographed or recorded does not, by itself, give an individual ownership or copyright in the resulting photographs or video.

Nothing in this Privacy Policy transfers copyright or ownership of Little Blue Lemon’s photographs, video footage, audio recordings, edits, raw files, project files, wedding films or other creative work to any client, guest, participant or other individual.

Little Blue Lemon Promotional Use

Little Blue Lemon may use photographs, video footage, audio recordings, testimonials and other creative materials in accordance with the rights granted under the applicable client agreement, release, licence, consent or applicable law.

Where authorized, such materials may be used for:

  • The Little Blue Lemon website

  • Photography portfolios

  • Wedding galleries

  • Blog posts

  • Social-media accounts

  • Instagram posts and Reels

  • Facebook

  • TikTok and other social-media platforms

  • Wedding films and showreels

  • Printed portfolios

  • Bridal shows and trade shows

  • Studio samples

  • Sample wedding albums

  • Photography competitions

  • Award submissions

  • Editorial features

  • Wedding publications

  • Vendor features

  • Case studies

  • Email marketing

  • Printed promotional materials

  • Organic digital marketing

  • Paid advertising

  • Meta advertising

  • Google advertising

  • Other promotional, artistic or legitimate business purposes

Where authorized, such use may include selecting, reproducing, editing, cropping, publishing, displaying, distributing or otherwise using the material as reasonably necessary for those purposes.

Copyright ownership, usage rights and any restrictions on promotional use are governed by the applicable photography or videography agreement, release, licence or other written authorization.

Nothing in this Privacy Policy limits, replaces or modifies rights granted to Little Blue Lemon under an existing client agreement, release or licence.

This Privacy Policy describes how authorized content may be used. It does not independently create a model release, client authorization or promotional-use permission where one is otherwise required.

Wedding Guests and Other Participants

Wedding photography and videography naturally involve photographing and filming people other than the couple who hired us.

These individuals may include:

  • Family members

  • Wedding-party members

  • Guests

  • Children

  • Vendors

  • Officiants

  • Musicians

  • Venue staff

  • Other participants

Where appropriate, the couple or commissioning client is responsible for providing any notices or obtaining permissions that may be required from wedding participants, unless Little Blue Lemon expressly agrees otherwise in writing.

11. Online Galleries

We may use third-party gallery platforms to deliver wedding and engagement photographs.

Online galleries may contain photographs of:

  • The couple

  • Family members

  • Guests

  • Wedding-party members

  • Children

  • Vendors

  • Other participants

Depending on the gallery settings selected for a particular wedding, galleries may be:

  • Publicly accessible

  • Accessible through a direct link

  • Password protected

  • Restricted in another manner

Clients should carefully consider who they share their gallery link or password with.

We cannot control how individuals who have been granted access download, save, screenshot, share or otherwise use photographs after receiving access.

Gallery providers may collect technical information such as IP address, browser information or device information in accordance with their own privacy policies.

12. Testimonials and Reviews

If you provide Little Blue Lemon with a testimonial, review or other feedback, we may use it for promotional purposes where permitted.

This may include publication on:

  • Our website

  • Social media

  • Advertising

  • Sales materials

  • Wedding directories

  • Review platforms

  • Other promotional materials

Where appropriate, we may display your:

  • First name

  • First names of the couple

  • Wedding venue

  • Photograph

  • Review text

Such use remains subject to applicable permissions and agreements.

13. When We Share Personal Information

We do not sell personal information.

We may provide personal information to service providers that assist us with our business, including:

  • Website-hosting providers

  • Website-management providers

  • Cloud-storage providers

  • Backup services

  • File-transfer providers

  • Online-gallery providers

  • Album manufacturers

  • Professional photo laboratories

  • Printers

  • Couriers

  • Email and communication providers

  • Customer-management providers

  • Scheduling providers

  • Form providers

  • Payment processors

  • Financial institutions

  • Accountants

  • Lawyers

  • Insurers

  • Photographers

  • Videographers

  • Cinematographers

  • Editors

  • Retouchers

  • Album designers

  • Assistants

  • Contractors

  • Advertising providers

  • Meta

  • Google

  • Analytics providers

  • Technology and cybersecurity providers

We may also disclose information:

  • With your consent

  • At your direction

  • Where necessary to complete a requested service

  • To protect the rights or property of Little Blue Lemon

  • To prevent fraud or misuse

  • Where required by law

  • To law-enforcement agencies, courts or government authorities where legally required

  • To establish, exercise or defend legal rights

  • In connection with a merger, acquisition, financing, restructuring or sale of the business

14. Information Processed Outside Canada

Some of our service providers may store or process personal information outside Ontario or Canada, including in the United States or other jurisdictions.

These providers may include:

  • Meta

  • Google

  • Wix

  • Gallery providers

  • Cloud-storage services

  • Email services

  • Payment processors

  • Other technology providers

Information stored or processed outside Canada may be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, governments, regulators or law-enforcement authorities in accordance with those laws.

15. Retention of Personal Information and Wedding Files

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required or permitted by law.

Retention considerations may include:

  • The duration of an inquiry

  • The duration of a client relationship

  • Wedding production and delivery schedules

  • Album orders

  • Client-service requirements

  • Contractual obligations

  • Accounting and tax requirements

  • Insurance requirements

  • Limitation periods

  • Legal disputes or claims

  • Records needed to demonstrate consent

Wedding photographs, video footage and project files may be retained for:

  • Editing

  • Delivery

  • Revisions

  • Album design

  • Backup

  • Archival purposes

  • Client-service requests

  • Portfolio use where authorized

  • Promotional use where authorized

  • Licensing

  • Contractual purposes

  • Legal or insurance purposes

Little Blue Lemon does not guarantee permanent storage of client photographs, video or project files unless expressly agreed in writing.

When information is no longer reasonably required, we may securely delete, destroy, overwrite or anonymize it.

16. Safeguarding Personal Information

We use reasonable administrative, technical, organizational and physical safeguards appropriate to the sensitivity of the information we handle.

These may include:

  • Password-protected accounts

  • Restricted system access

  • Multi-factor authentication where available

  • Secure cloud-storage providers

  • Backup procedures

  • Device-security controls

  • Confidentiality obligations

  • Secure payment processors

  • Reasonable cybersecurity practices

No electronic storage or transmission system can be guaranteed to be completely secure.

17. Accessing or Correcting Your Information

Subject to applicable law, you may request:

  • Access to personal information we hold about you

  • Correction of inaccurate information

  • Information concerning how your personal information has been used

  • Information concerning organizations to which information has been disclosed

  • Withdrawal of consent

  • Changes to marketing preferences

  • Deletion where legally and operationally possible

  • Information about our privacy practices

We may need to verify your identity before responding.

A privacy access request does not create a right to receive:

  • Raw photographs

  • Raw video footage

  • Unedited footage

  • RAW image files

  • Working files

  • Editing files

  • Project files

  • Photographer or videographer selection rejects

unless those materials are otherwise required to be provided under the applicable agreement or law.

Access to personal information does not transfer copyright or intellectual-property rights.

Requests may be sent to:

info@littlebluelemon.com

18. Children and Minors

Wedding photography and videography may include children who attend or participate in weddings.

We may photograph or film minors as part of general wedding coverage.

Where a child participates in a specifically arranged portrait session, interview, commercial production or other activity requiring authorization, appropriate permission should be provided by a parent, legal guardian or other authorized party.

We do not knowingly use children’s personal information for behavioural advertising.

19. Third-Party Websites and Platforms

Our website may contain links or embedded content involving third-party services, including:

  • Social-media platforms

  • Wedding directories

  • Online galleries

  • Video-hosting platforms

  • Payment services

  • Maps

  • Review websites

  • Scheduling services

  • Other external websites

We are not responsible for the privacy practices, content, security or terms of third-party services.

Your interactions with Facebook, Instagram, Google, YouTube, Vimeo, wedding directories or other services may also be governed by those providers’ privacy policies and settings.

20. Privacy Complaints

Questions, concerns or complaints regarding our handling of personal information may be directed to:

Privacy Officer
Little Blue Lemon Inc.
Toronto, Ontario, Canada
Email: info@littlebluelemon.com

We will review and respond to privacy concerns within a reasonable period.

You may also have the right to contact the Office of the Privacy Commissioner of Canada or another applicable privacy regulator.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Our website

  • Photography or videography services

  • Advertising activities

  • Technology

  • Tracking tools

  • Service providers

  • Business practices

  • Legal or regulatory requirements

The revised policy will be posted on this page with an updated “Last updated” date.

Where a change materially affects how we collect, use or disclose personal information, we will provide additional notice or obtain additional consent where required.

22. Contact Us

For privacy questions, access requests, corrections, consent withdrawals, marketing preferences or complaints, contact:

Little Blue Lemon Inc.
Toronto, Ontario, Canada
Email: info@littlebluelemon.com

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